Patrick McIntire

When selected by Adobe to be one of the first to launch with their new Adobe Experience Manager Edge Delivery Service (Code Name Franklin), luxury home goods retailer Visual Comfort & Co. needed a resource able to pick up a greenfield project that had no documentation, and at its baseline was a wild idea.

I was given the honored opportunity to work with both the Adobe R&D VIP group and Adobe Consulting Services to help mold the system. It works by ingesting simple text layouts from Office 365 or Google Docs allowing marketing teams to easily create content and development teams automate it into fast, headless mobile-compatible source for Adobe Commerce Cloud.

My thanks goes out to my team of around 30 engineers, developers and marketing leadership, whom I mentored and trained to use the system. I also got my hands dirty in the system’s Preact.js and React.js codebase.

The result was a Google Lighthouse increase from the 30s to 99+ across the site. Other duties included managing the Varnish caching system to maintain global content distribution for thirteen 64-core servers.

BOPIS, otherwise known as "Buy Online, Pickup In Store" is no easy model to integrate. I was brought into the PetSmart family due to my experience with a variety of PUB/SUB APIs to design a solution.

It was a challenge to work with a company with robust logistics, such as seven different ERPs, and thousands of different points of sale. Though, my primary architectural focus was working to link tertiary product delivery systems ranging from BOPIS to DoorDash and other couriers.

When not building flowcharts and swimlanes and giving presentations in plain English to executive staff, I was often working to get all data lake considerations in line. I also assisted with optimization of both the back-end and front-end search systems for speed enhancements.

In my "free time" I spent hours pouring over antiquated documentation for internal systems so that on-boarding could be accelerated for new employees and contractors regularly utilized when updating sales for both online and brick and mortar stores, especially during the holidays.

When your primary personal customer with your company is Walt Disney World, there is no room for error. Through the integration of the automated TradeCentric EDI system, HVAC supplies were transferred between the Carrier Enterprise warehouses and the "Happiest Place on Earth" on an hourly basis. This ensured that if the air conditioning unit went out at Space Mountain, a new unit was present and ready to install within minutes, while the failed equipment was getting on the truck to be repaired.

Many engineers had attempted in the past to integrate the TradeCentric system with Adobe Commerce running in the backend, ERPs running on the side, and React.js providing the customer experience. All previous contenders were unable to complete the project. I was brought in to correct lingering errors and finalize the work. I paired closely with third-party Purchase Managers to make sure that mistakes were nullified and inventory kept flowing both ways.

In the meantime, I regularly worked break/fix issues with the back-end of the website. I also assisted with optimizing the integration with Algolia for site search and indexing of literally tens of thousands of replacement parts that made up the company’s robust catalog.

Entering the trenches with this unique retailer offered me the occasion to not only work break/fix within an older Magento 2.x self-hosted platform on AWS, but also maintain and reconfigure their product information system running on PIMCore.

Through these processes, I was able to optimize the site, improve speed for digestion of inventory deltas on an hourly basis and reorganize their AWS configuration, which had been both improperly configured and over-powered.

By introducing rollover zones and scalability, separate servers for databases and correctly regulating backups, the company achieved Amazon Web Services savings over $120,000 year over year. All the while, the site earned redundancies that had not been present and speed and security was improved for the full commerce funnel, including checkout, fulfillment and inventory control.

As an early foray into the world of AI and extremely customized language learning and matching models, this venture integrated with social media, mobile apps and offered a platform in which bloggers and vloggers interested in matching via their dreams could do so via subject or geography.

Half software as a service and half social experiment "still on the shelf," this venture has been in development and refinement phases for years as technology has caught up and patents were pursued.

A particular perk to the system is the DreamSync Tracker, which visualizes how mid-slumber social connection world wide through a connect the dots heads-up display with the help of the Google Maps API.

In interest of updating and securing their site, this sports e-tailer and retailer needed a heavy overhaul of their Magento 1.x installation which had fallen into disrepair.

The company had been through a handfull of contractors that simply made the problems worse by installing modules as "patches" instead of actually providing solutions.

With a fine-toothed comb, we identified what was absolutely needed, optimized the site in whole, brought it up to date with mobile responsive features and overall increased the speed.

While not a very simple project, revenue increased, everything stabilized and the website was once again able to be maintained in-house with more ease.

After countless acquisitions and introduction of new products, the navigation for this field-focused mobile electronics manufacturer had become cumbersome to use, hard to maintain and completely non-mobile friendly.

Many design iterations were developed by me as a suitable out-of-the-box solution simply did not exist. The updates were envisioned as mobile first for ease of use during trade shows, supported simple edits within Drupal directly and was able to digest unlimited languages and localization.

The system was built 100% by scratch and is still in use today, proving that forward-thinking is something always infused into my solutions.

Sister company to electronics manufacturer VIAVI Solutions dedicated quite some time to a full mobile-responsive design update after a complete rebranding had been executed.

The Optical Security & Performance off-shoot handled everything from special inks for currency and unique pigments for use in automobiles.

As a collaboration between the entire marketing team, I was given loose Figma and Photoshop references to pull together into a working model. Some pages could be pretty sparse in content, so I was sure to keep them visually alluring by introducing company-sourced photography and iconography to keep eyes guided to where visitors were supposed to be looking.

Imagine a world where you can be your best self. Now, imagine the costs that would be associated.

What if the world we lived in could create the perfect soldier, a ruthless tech mogul, or a careless, power-hungry politician? People with no morals, fewer values and no regrets.

Now, imagine you were forced to become one of these people.

Developed as a first-run, eight-episode series for streaming with several more seasons to follow, the full concept can be shocking and force us to ask: how truly careless can we be?

After the spin-off of certain areas of the historic JDS Uniphase corporation, my employer quickly pushed into a rebranding as VIAVI Solutions that saw months of tweaks in its design until finalization was achieved.

What was once a SharePoint website with very little content and style became a responsive and mobile friendly website on the Drupal platform sporting a fully reorganized product categorization system and full product index.

Discontinued products that were still under warranty had not been considered so I had to come up on the fly with a design solution to visually introduce antiquated products and indicate their successors. Thankfully, my first attempt in this feat was approved and the company had its replacement landing pages live in mere weeks.

With a week-long breather during my employer's holiday season, I found I was still infected with the Photoshop bug and couldn't stay away from the mouse.

Realizing that I had not sent out greeting cards to friends and family in years as I was usually extremely busy during the e-commerce shopping season, I decided to source some public domain material related to my favorite childhood literary series, Narnia, and went to work.

After a number of hours and several proofs, my message was sent out to the printer and delivered in days at a quality so high and matching of my design I was blown away.

Make sure to work with someone who knows how to calibrate their monitor. What you see is not always what you get.

The Marketing Department for this employer had a series of trade shows that they were invited to with little lead-time. Several micro-sites, including "Visionaries" was one such example to support those targeted events.

By pulling from existing accepted brand established colors and rulings, I was able to break out a number of mobile responsive WordPress sites that could easily be edited inline by the marketing department as deadlines were quickly approaching.

While this example was one of the most vibrant, it was sadly never put into use. The unexpected COVID-19 pandemic cancelled all intended trade shows for that season, and, by the next year, the promotions had already run their course through other means.

As a shining example of the revitalization efforts put forth by former Mayor Pete Buttigieg and other community leaders of South Bend, Indiana, this one day "Amazing Race" brought in contenders from across the globe to compete.

The WordPress site was in need of upgrades, security overhauls and an introduction of a mobile-friendy framework. This way both contestants and facilitators could check the progress of the race and its leader board as it progressed.

While the site was meant to integrate RFID, QR Codes and other elements that would work with the centralized back-end tracking system, the time-to-live requirement did not allow for the full tracking abilities originally planned.

In the end, it was a project that was fun to collaborate on and gave me a chance to get my wheels turning for future endeavors that could integrate similar features.

Before Amazon began storing product for lower-volume sellers, a local entrepreneur and inventor was searching for a more efficient method with which to have easy access to grow logistics and fulfillment.

By utilizing regional warehousing and tying it into Amazon sales and the EDI-based orders system, customers were able to order the mini tail gate grills being offered and received them often in as little as one day.

Added to the system was a heads-up display that could be securely accessed so orders pending, processing and shipped could be easily tracked. It definitely beat running to UPS several times a day during retirement.

Poised as a software as a service for smaller "Mom & Pop" restaurants in smaller markets, the system allowed for custom presentation of mobile friendly menus, reservations and reviews.

The project was guerilla by nature and had completed a strong brand design and extensive usability plans.

Unfortunately, the time commitment and requirements for such a venture were underestimated by many involved and by the time a working alpha model was near launch, others has beaten the concept to market.

A lot learned has been integrated into other projects.

Sports-related apparel distributor The Northwest had been in a year-long project deadlock of mating their JDL Inventory and Sales system with Magento when they brought me in to conclude the process.

I worked directly with the Warehouse and Inventory managers to devise a series of systems that would automate the process of taking what JDL was exporting and turning it into what Magento could digest.

TNW's new Data Portal was fast and accurate, built on a stable, minimal MVC-core, and securely connected with the robust Magento API to allow for fast, precise processing and solid reports.

The system amended Magento inventory counts, categorization structures, naming conventions and other variables so that Merchandising wouldn't have to try to maintain the TNW website with Excel spreadsheets.

Powered by WordPress and a plethora of both turnkey and custom plugins, the Financial Communications Society web presence offers membership management, recurring billing for dues, and both national and regional event management.

Integrated e-commerce allows for member-based ticket pricing tiers, including discounts for full tables of 10. Expertly shelled by me for responsive mobile display with Bootstrap, FCS continues to prove that organizations now have real options for both point-of-sale and resource management that live completely in the cloud.

As an added bonus, FCS management got my custom WordPress plugins that securely connected into membership and management systems so they could handle event attendance on-site with any iPad with WiFi.

The Chicago chapter of the American Institute of Architects needed a robust member-specific commerce platform to allow both regional and national members to signup and purchase tickets for local events.

I was brought in to finalize the e-commerce systems including cart design and flow, logistics, order processing and management.

Built entirely on ExpressionEngine and CartThrob with customized plugins to allow for AIA member-specific pricing tiers, the system churned along without hiccups or concerns about PCI-DSS.

Song Hill Winery was a responsive website ready to go, but needed a touch of finesse for its e-commerce systems, including billing management for its auto-recurring Wine Club.

Astek brought me in to nominate the solution for WordPress commerce and I empowered the site with a WooCommerce solution with easy-to-manage Stripe-based credit card processing.

I also provided all commerce-related training for the wine enthusiasts behind Song Hill so that they would know how to keep their shopping cart up-to-date.

Needing an upgraded, responsive web presence, I help Premier Designs take Duale Insurance from a static, hard-to-manage web-sore to a free-flowing, mobile-ready, WordPress-class web-site.

Particular attention was given to ensuring that mobile devices would view the site with easy-to-read Goldilocks-size text which wasn't too big, wasn't too small - but just right.

Also of particular attention was providing solid, hack-resistant forms that could be submitted to both customers and the provider for insurance claims and other communication.

A prime example of a Photoshop-to-responsive-WordPress project, Northern Title needed a quick update that would bring them into 2014.

By developing a fast, custom-responsive WordPress theme specific to their function and design needs, Northern Title suddenly became a "pick of the litter" by being one of the first Cleveland-based insurance agencies that was Google Mobile-friendly.

As the go-to resource for portable solar lights apt for a variety of applications from deck lighting to portajohns, LunarGlo enjoys a fully responsive web design layout managed by WordPress that allows owners and interest-holders full control over product information and customer feedback.

By having the site available, usable and beautiful on any modern smartphone internet browser, LunarGlo staff can easily share their product information at trade shows without relying on antiquated printouts or costly catalog sheets.

Lakeview Baseball Club, a classic Wrigley Field Rooftop, needed some help in getting its responsive website pushed from Photoshop design to working model, and I happily obliged.

Using the popular WordPress framework, I shelled the system top-to-bottom, integrated an easy-to-use Calendar core and trained staff on how to connect every Cubs event to an online ticket system so that members could purchase a ticket to baseball memories even from a smartphone.

I also assisted with follow-up design to help give the site the shining finish it deserved as ongoing renovations were completed and the site needed fresh photography.

Built as more than a simple Wordpress site, CSC combines solid Bootstrap-based responsive mobile-first design and employs a CDN-based typography system to speed up loading times.

Per request of the client, the design was to be minimal to allow easy addition of additional text and graphics for custom SEO placement to help search engine rankings. Code was also to be minimal to give prominence to content.

After completion and go-live, organic traffic jumped over 300% with the front and all ancillary pages appearing in results in less than a week within launch.

Powered by WordPress, JavaScript, HTML5 and CSS3, Straight Talk is a mobile-first, fully responsive weight loss blog catering to those dedicated to healthy lifestyles while both at home and on the move.

Integrated with Ephedra Outlet Commerce, but isolated on its own, secure Performance Cloud Server, Straight Talk blends high performance with high security - in the way that WordPress was intended (at least by my standards).

Sporting full structured data integration and a clean and lean WordPress shell, Straight Talk was 100% Designed, 100% Coded and 100% Launched for serious SEO by myself and EO Staff.

Diet pill retailer Ephedra Outlet and I had been working together for
over 7 years, and in those years we'd seen extreme growth and the
hazards that go along with it.

After customer support staff finally became fed-up with the manual processing of all orders that didn't show evidence of fraud, I devised a solution inside their back-office to batch process Prior-Auth-Capture.

The morning pick and pack routine for hundreds of orders was immediately cut from 5 hours to 5 minutes.

Built as a combination of smart database processing and automation, the system clears through all pre-authorized orders once inventory is confirmed and spits out gang PDFs for all invoices and packing slips.

When Cleveland-based IT support firm ICNS was ready to roll out their new consumer service, Call Jimbo, they tapped Premier Designs Online to perfect a minimal e-commerce site that was clean and easy to use.

Working with Premier, I helped to shell the mobile reactive site with WordPress for content management and performed all integration of recurring payments with PayPal, including the build of a minimal REST API to handle transaction negotiations with the PayPal Instant Payment Notifications (IPN) system.

With PayPal IPN, Call Jimbo is able to outsource its payment processing, while still having the ability for membership login inside an extremely secure envelope.

Wanting to give a fresh breath to an existing B2B website, industrial testing and certification company Performance Validation opted to work with a partner and me to expand their site for increased SEO potential and easier updates.

We cleaned up old HTML, installed new WordPress-based content management, and introduced a whole new site link infrastructure to better outline PV's massive amount of content and case studies.

The strategy worked and within 90 days all new and existing content pages were indexing correctly through search engines.

As a health news website dedicated to "Boomers" with tips on aging well, Healthy Answers is a proven WordPress-powered article depot with heavy cross-marketing integration.

Added in was custom developed YouTube video galleries curated for the infotainment for the young at heart.

Google Analytics event tracking played a great role in appraising visitors and helped the site's editorial staff focus on creating targeted content to increase organic website traffic while consistently engaging their regular viewers.

Built out of the need for several e-commerce pros to vent their frustrations, rants and tips for success, ECOM-SEO was a WordPress-powered, mobile reactive blog ready to digest new content in a moments notice.

Integrated with rich media from the top-down, the site also flaunted structured data, fresh content and publisher synthesis.

Analytics event tracking assessed regular readership and overall visitor behavior.

As another half of a large winter project to benefit diet pill retailer Ephedra Outlet's extreme growth, the EO Mobile website was developed to wrap around their existing commerce core with only minimal tweaks to site content in order to maintain excellent organic rankings.

Catering to the growing world of iPhone and Android e-commerce, Ephedra Outlet chose to move away from popular retailer strategy of building a custom app, and instead focused on offering a rich web-based presentation for all of their customers browsing from mobile devices.

Powered heavily by jQuery Mobile and sporting an extremely easy to use mobile shopping cart, the site proves that with a little planning and specific vision, anything is possible with existing infrastructure.

Marketing daily vitamins specific to runners, SunShop Shopping Cart retailer Runners Daily Complete required assistance in empowering their popular PHP e-commerce platform to transact on product memberships for recurring shipments.

By investigating the core systems and needs of the client, I was able to both clean up and craft a solid PayPal Adaptive Payments solution that passed through the existing cart as a SunShop plug in.

This process bypassed the need to alter any existing code and maintaining the site's ability to receive regular updates.

As one-half of a major winter project for diet pill retailer Ephedra Outlet, the site was upgraded with the latest technologies including structured and social data, reskinned 90% and placed in a fully responsive shell in order to build out an eventual mobile storefront.

Optimization of payload and website load speed was at the top of the priority list, so many assets for EO were pushed into reliable content delivery networks (CDN) with the RackSpace Cloud service.

Pages became leaner, cleaner and screaming fast to render on all modern browsers. Conversions immediately increased over 9%, further pushing the site's already outstanding 17% conversion rate.

A web application developed by leading finance gurus, top UI designers and myself, the eCredit Builder is to an online service offering Canadian consumers an easy to use, step-by-step guide on how to rebuild their credit the right way.

Laden with progress loans, secured credit products and other offerings from InSync Finance (now 4 Pillars), this banking website was fully mobile responsive and built with the latest technologies.

Integration with the popular DocuSign system for virtual signatures allowed for quick transactions and secure sharing of financial information.

Sadly, the online product never fully materialized, but InSync continues to work with Canadian customers out of their countless brick and mortar locations.

To achieve better data manageability for its tens-of-thousands of art prints, custom art framer ArtPassions received robust updates to their back-office systems including jQuery-powered drag-and-drop interfaces for categorization and intra-office communication tooling.

Also in the build was a landing page content tracking system to monitor SEO efforts and their benefits over time. And if someone screwed something up? With the click of a button, old content can be restored allowing Google to re-digest the site in a matter of hours.

In addition, every landing page includes integrated Analytics charting so that at a glance AP can see what's going on with their rankings and adjust accordingly.

Private label "Baby Boomer" vitamin shop Vitalmax Vitamins offers their customers a trustworthy purchasing experience and a robust variety of health news via e-mail cross-marketing.

By again utilizing WooCommerce, I was able to build into their existing WordPress solution and lock the site up to be secure, reliable and scalable, resulting in a 2X revenue growth over 10 months with an added bonus of increased traffic and minimized bounce rates.

Integrated with 1ShoppingCart for their ease of use in processing order transactions, the site and its shopping cart at 1SC enjoy creative integration of Google Analytics and true tracking of merchandising campaigns - a triumph considering their limited architecture.

Unique injury-defending and anti-allergy children's apparel retailer BooBooKids needed a simplistic web shopping cart solution integrated into their existing WordPress platform.

By augmenting the site with the popular WooCommerce solution, the small Cleveland-based operation was able to open up online ordering internationally and add dollar signs to their already established revenue stream of gift shop retail and non-profit charity events.

When an interactive marketing agency needed help in integrating a CAD model download interface for one of its durable good manufacturing clients, I jumped to the task of working with an established database model and a brand-new API.

Utilizing standard ActiveX plug ins, the CAD preview system allows purchasing agents to preview, request, and eventually download standard DXF CAD designs to test within their own product's specifications.

Building on a previous design, this visual upgrade to the vitamin, weight loss and supplements retailer America's Nutrition reinvigorates an already successful web commerce model with a modern look and a sleek appeal.

In addition to its front-facing updates were expansions to its coupon and promotions system, overall payload and stability in modern browsers and mobile devices.

Inlaid with the Vimeo API for integrated rich media, the Fig. 1 Films portfolio website showcases the company's commercial film work with full-motion HD video inside an intuitive DVD-like interface.

Like the skin? It was custom crafted by me from photographic assets obtained from the US Patent Office reflecting the earliest years of motion picture equipment design and development.

This website speaks richness and simplicity in its presentation, and as I have heard, its lean payload has yet to crash anyone's browser.

The Mysteriacs were at it again with this reintroduction of the Myst Motion Picture Production Journal based on an over-charged WordPress installation and the design assets of award winning graphic designers now turned Hollywood filmmakers and Facebook and Twitter Media Directors.

The Myst site relaunch culminated the re-invigoration of the Myst Motion Picture Project after it had jumped from its underdog roots into development offices at Warner Bros.

Many creative media types internationally are familiar with the Myst brand and this site celebrated its adaptation into a motion picture by connecting hundreds-of-thousands of fans to discuss, speculate and communicate with the spear-heads of the endeavor.

Read more on my involvement with Myst.

Tested, tested and tested again, diet pill retailer Ephedra Outlet was a powerhouse of online commerce and shopping cart conversion. Inundated with years of funnel testing and visitor landing data, the site sports pages that carry a 17% conversion rate supplemented by baseline pages that sell to 1 out of 10.

The site is augmented with the RackSpace Cloud content distribution network (CDN) for assets, insane levels of campaign and method testing through Google Analytics and custom multi-variant testing ongoing daily.

As we achieved growing from 6-figure to 7-figure revenue in 6 months, EO remains one of my proudest achievements that was operated by a company managed by some of the most innovative people in existence.

Customers were wowed by the visual appeal of the organically-grown America's Nutrition e-commerce website.

Built with a motif meant to inspire a sense of wholeness and trust, AN's deep roots under the grass were further powered by a robust product search refinement system, integrated video, and advanced Google Website Optimizer systems.

A dense merchandising effort to become the customer reviews-based New Egg of the health, diet and supplements industry was also integrated.

Efficiently powered by jQuery and a strong content distribution network (CDN) at the RackSpace Cloud, ArtPassion's custom framing application upgrades were a doozy to develop but a blast to see in action.

Integrating with a robust server-side matrix of applications designed from the ground up to serve choices for custom art framing, the system adapts to and caches millions of possible combinations and virtual SKUs, then stores them for dissemination through the social media sphere.

Have questions on your layout? Click the help button and connect with an ArtPassions customer service rep who can see your design in progress and advise on any tweaks to make it the perfect companion to your piece of art.

This site proved to be my last with AVID Commerce, but came out strong through a bang instead of a whisper. 48-hours from concept to completion, the website served as a strategic information depot demonstrating the power and simplicity of AVID Commerce methods.

It was used for promotion in a seasonal Internet Retailer expo. Along with the website, the hang glider motif was utilized in a flurry of other marketing materials, ensuring that AVID's last messages to the world would be concise, bold and unified, much like the staff I built in under 4 years.

AVID Commerce led me into the future of enterprise class e-commerce and helped me gain skills in everything from management to client facing presentations and sales support.

By working in project management with AVID Commerce, I was naturally involved with the evolution of its sister company: work apparel retailer Working Person's Store.

Over a number of years, I designed landing pages and new skins for the website, worked in conceptual development for B2C, B2B and GSA marketing and merchandising endeavors, and served as secondary support for Working Person's IT needs.

One heavily needed IT requirement was the administration and design of networking, ERP and database systems. Being a member of junior executive staff for this Inc 500 and Internet Retailer star was a great experience. Not only did it allow me to help grow a company to over $37 million revenue annually, WPS showed me the ropes of the e-commerce model and taught me how to be an effective team leader for a pod of eight.

Continually updating their aesthetic with each catalog release, I maintained my position as fine clothier J.L. Powell's e-commerce site manager well into 2010.

While applying new photography and merchandising display material was a common chore on a quarterly basis, JLP also benefited from solid Google Analytics and UX/UI review as we adapted the site to give all visiting customers the chance to shop with the greatest of ease.

Tapped to help with the B2C marketing and promotions for work apparel retailer Working Person's Store, I devised the primary systems and design that drove the Carolina Boots Search for the American Worker promotion for four years running.

The promotion was simple: workers throughout North America would submit short video essays to the website which would be encoded by a microservice and stored at Amazon S3 for display on the e-commerce website.

If your video essay about why you were the hardest worker was voted by visitors as the best, you won cash and prizes.

Hint: the winner was always a first responder

The Bathtub Store paired with me through AVID Commerce after an exhaustive search for an e-commerce solution that was adept to manage their higher-ticket, white glove sales and service of imported Asian steam showers and claw foot slipper tubs.

With a touch of elegance atop a powerful customized osCommerce shopping cart core, The Bathtub Store was one of the prettiest vertical e-commerce sites I had ever put together and a strong example of how solid content and organized SEO can benefit a brand that's come out of nowhere.

An outgrowth of custom boat seating manufacturer Veada, Foamiture targeted the tween and college market with durable foam seating perfectly suited for rec-rooms, dorms, churches and medical facilities.

The team and I furiously marketed the product in hand with Foamiture and offered the same product pre-visualization technology, SeeIt, that Veada had grown accustomed to.

The culmination of my efforts led to me striking a deal for Foamiture products being utilized in the concert set design of Taylor Swift's 2009 Fearless Tour, including a television broadcast showcasing client product during the 2009 Country Music Awards, which further pushed Veada into the pre-teen market and generated a surge of sales.

As one of my recurring resurgences into the world of independent film, For Travis Preston, was a promotional site for a short film that I wrote, produced and directed.

The site served to keep cast and crew members up to date from the process of pre-production through post, and was powered by WordPress for stability. It also aided as a central info depot for the variety of cross-country Screen Actors Guild (SAG) talent that I had recruited for the production, as e-mail and telephone were not always the best way to reach everyone with their hectic Los Angeles schedules.

Integration of the Flickr API allowed the site to promote professionally procured production photography and furthered the site's potential in garnering multiple five-figure endowments in the form of completion funds by interested film investors.

Both wholesale and direct-to-consumer custom framed art purveyor ArtPassions proved to be a readied challenged with its requirement of a full-spectrum of technologies that allowed visitors to pre-visualize their custom art framing options.

A blend of rich merchandising and custom user-interface construction powered the ArtPassions front end, while server side image generation scripts pieced together real photographic assets of moldings and mattes to present a WYSIWYG facsimile of what they were about to Buy Now!

Up-state New York cycling and moto-cross retailer, Greenfish Adventure Sports, needed a commerce presence that was sleek and spoke to a range of demographics.

By using stellar photography and big-brand technique, the new commerce portal blew away their dated Yahoo! Store by an increase in revenue by 5X within weeks of launch.

Of particular excitement was the opportunity to work with the GFS creative team, as they let me have free rein over modernizing their corporate assets and bringing them into a new decade online and beyond.

In attempt to spice up the world of custom boat seating, I worked with New Paris, Indiana manufacturer Veada to develop additional marketing strategies and design that could entice the consumer to choose them over the competition.

The SeeIT technology was particularly helpful for breaking into B2C. It enabled wandering visitors to pre-visualize their new seating design, coloring and position by simply clicking some buttons.

Meanwhile, the site maintained core commerce security and function standards expected out of my team at AVID Commerce.

This supercharged WordPress blog introduced thousands of fans to the grassroots motion picture project based on the popular Myst series of video games.

Integrated rich media, a variety of interactive Flash-based puzzles, and a vibrant community of commenters helped push the Myst Motion Picture Project out of the fuddled heads of Midwestern independent filmmakers, and into the bright lights of Hollywood.

Read more on my involvement with Myst.

Closeout footwear guru Shoe Metro came to me searching for a way to evade eBay's exorbitant auction fees by launching a B2C e-tail site of its own.

After deep analysis of Shoe Metro's model, I posited the creation of an e-commerce site based on the principle of reverse auction - where product gets more expensive as fewer lots become available.

Managing all aspects of both developing the software behind the model and creating all visuals to market the model, Shoe Metro saw accelerated growth in its unique selling proposition and went on to become a standing property in a portfolio of other international e-commerce assets.

South Bend, Indiana-based automotive tooling manufacturer, CP Industries, responded to TechniArtist Media's encouragement that they too could have a modern website that was easy to update without the hassles of learning software or hiring new support staff.

We maintained elements of their 15-year-plus branding while taking new source photography to present a fresher look on the web to entice both their domestic and international B2B customer base.

J.L. Powell is a fine clothier, originally established in Three Oaks, Michigan, and I had the pleasure of managing and designing their inaugural enterprise-class website shopping cart solution.

The company proved challenging as they continued to freshen their branding with each catalog release like specialty retail should. With each catalog came a new style and it was my job to integrate changes.

Updates were applied to not only the front-facing of the site, but all internal pieces - including shopping cart, transactional e-mails and printed packing slip assets. I also maintained and trained their service staff to abide by the strictest PCI Compliance. The efforts did not prove in vain, as they saw revenue skyrocket into millions just after launch.

During the Mini Golden Doodle breeding craze of the late 2000s, a pair of creative breeders in Central Indiana started offering full-service breeding and transportation to homes nationwide that wanted the furry pups.

Many a dog for many a family members were obtained in exchange for this site, and they continue to make me itch to this day.

CMD combined a reservation payment system with PayPal and a Flickr API atop a WordPress back-end to help see this breeder pair gain 5x+ revenue growth over an 18-month period. They bought a new farm.

In midst of the late-2000s popularity of hiring home cleaners to maintain a busy household, Sweep Dreams was created by a friend to offer trusted, bonded home cleaning and laundry care for the region.

When she needed a full corporate identity, business cards, a micro-website, and fliers I jumped on the chance to do something fun.

Then she cleaned my house, for free. And everything smelled like peppermint.

Simultaneously nursing of concept and somewhat aloof, TechniArtist Media served as my corporate umbrella for nearly a decade before I retired the name because no one could pronounce it.

Developed in a time when warm colors and stark contrasts were hot on the coasts, TA 8 brought perkiness to South Bend, IN and encouraged many local web design firms to offer me employment so they would not have to contend with me as competition.

Eventually, TechniArtist Media was transformed into dust in the wind, but could still load today just to prove that a near-decades old site endures and renders accurately in all modern browsers.

A super simple microsite was needed to unify the latest TechniArtist Media marketing campaign targeted to regional enterprises and small business.

Conceived as a top-down view of how simple managing a website could be (with the right help), the site served to inform, engage and reassure potential clients that they weren't going to get in over their heads, or blow things up with their computers.

Take a blog system, a calendar app, and a message board - blend them together into an awesome design - and you'll get MAF's first proposed online presence after they passed through 501(c)3 non-profit status.

Ready for hundreds of filmmaker users that called "mid-america" their home, the site was to serve out news, goings-on and calls for actors and crews through Indiana, Michigan and Illinois.

Why they never actually used the platform is all political, and still beyond me.

Home to the DV Filmmaker Handbook before a time when everyone had became a smart-phone auteur, independent film production company Buddha on the Mountain was learning the ins and outs of publishing a circa-2000 Blogger-driven blog when they were still a brand new thing.

The site was full of do's and don'ts when working on an independent film. It even gave rich media showcasing good shot choices versus bad.

Not bad for a website targeted for 56K modems.